A user-friendly app that simulates the stock market, designed for young adults in India (18-25) with limited financial knowledge. It builds confidence through interactive learning, virtual trading, and community features. The clear UI, bold typography, and balanced color palette engage users and promote learning.
Kushagra Banthia
Akshat Agarwal
Chinmay Nambiar
I was involved in conducting user interviews and surveys to understand the target audience's needs and pain points. We conducted competitive analysis, researching existing stock market platforms to identify opportunities for differentiation.
My contributions included developing user personas based on research data, designing the app's user interface and user experience, and creating wireframes, prototypes, and high-fidelity mockups.
Let’s Understand the Context
Our INVST project emerged from a classroom assignment focused on identifying a real-world problem and developing a digital solution. We observed that young adults in India are increasingly interested in investing but often lack the knowledge and confidence to do so effectively.
We conducted user research, interviews, and surveys to understand their needs and pain points, which guided our design process and shaped the app's features.
Sept 2nd - Sept 8th
Problem Identification & Research
1
Sept 9th - Sept 15th
Persona Development & User Flows
2
Sept 16th - Sept 22nd
Design & Prototype
3
Sept 23rd - Oct 19th
Finalization & Presentation
4
- Defining the Problem
- Interviews
- Surveys
- Analyzing
- Competitive Analysis
- Affinity Mapping
Lack of Knowledge & Entry Point
Fear of Loss & Mistakes
Desire for Simplified & Engaging Learning
75%
Age 18-19
79%
Allowance Dependence
37%
Learning to Manage Money
44%
Conscious Effort to Learn Finances
MoneyBhai
Limited Structured Learning Paths
Less Youth-Focused Content
Sensibull
Advanced Focus
Limited Educational Focus
NSE Pathshala
Potential Complexity
Not Specifically Youth-Targeted
Young Indian adults (18-25) want to invest but lack knowledge and confidence. Existing solutions are complex and intimidating, creating a need for a user-friendly, gamified, and educational platform.
Our solution, INVST, is a user-friendly, gamified, and culturally-sensitive stock market simulation app designed specifically for young adults in India (18-25) with limited financial literacy. It aims to empower them to overcome their fear of the market and gain the confidence to invest for their future through interactive learning modules, virtual trading, and a supportive community.
Welcome the user and set the stage for their investment journey.
A central hub for users to track their virtual investments and manage their watchlist.
Motivate users to engage with the platform, complete modules, and achieve milestones.
A curated exploration of the stock market to expand knowledge and build confidence.
To create a calming and welcoming experience for our psychologically sensitive clients, we crafted a design system that prioritized soft gradients, serene color palettes, and a clean, readable typeface. This approach ensured a visual language that fostered a sense of comfort and ease during the intake process.
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Welcome users to a world of possibilities! Engage them with energetic visuals that make learning about investing exciting and accessible.
This is where users can confidently track their virtual investments and watchlist, building a sense of control and familiarity before transitioning to real-world trading.
Dive into the world of investing! Explore curated modules that break down key concepts, guiding users through the fundamentals of the market with confidence.
This project taught us the power of user-centered design. By listening to the anxieties and aspirations of young Indian investors, we realized that building confidence and knowledge was key to unlocking their potential. INVST became more than just an app— it became a gateway to financial empowerment, proving that learning can be both engaging and effective.